It’s a Bittersweet Easter for Chocolate Lovers and African Cocoa Farmers but Big Brands See Profits

Easter shoppers are facing pricier chocolate treats this year due to soaring cocoa costs driven by climate-related challenges in West Africa, the main cocoa-producing region. Major confectionery companies have passed on these costs to consumers, leading to increased profits. Meanwhile, smaller chocolate businesses are struggling to stay afloat amidst declining sales and rising cocoa prices. Farmers in West Africa are grappling with lower yields and higher production costs due to adverse weather conditions, prompting calls for government intervention. Despite the price hikes, Easter spending on chocolate remains substantial, albeit some consumers are opting for cheaper alternatives amidst economic uncertainties.