On March 1, 2024, India issued an advisory mandating platforms to obtain permission from the Ministry of Electronics and Information Technology before deploying AI models, with a focus on avoiding bias and labeling generated content. After criticism, a revised advisory toned down language and required labeling of under-tested AI. India is investing INR 103 billion in AI projects over five years. Regulatory efforts include principles for responsible AI, the Digital Personal Data Protection Act, and rules against deepfakes. Recent advisories emphasize due diligence for intermediaries under the IT Rules 2021.
