Southeast Asia is becoming a key investment hub as businesses seek alternatives to China, leveraging low operational costs, robust infrastructure, and favorable policies. Vietnam, Indonesia, Thailand, and Malaysia are top choices, benefiting from the China-plus-one and China-plus-many strategies aimed at diversifying supply chains. Investors are advised to conduct Multi-Country Benchmarking Studies, evaluating political stability, economic indicators, legal frameworks, manufacturing locations, labor markets, logistics, and tax regimes. This comprehensive approach aids in selecting optimal sites, mitigating risks, and ensuring smooth operations. Partnering with experts in Southeast Asian markets can enhance investment success and minimize risks.