- Test launch on Ajio for women’s western wear led by Mukesh and Isha Ambani.
- Re-enters Indian market after 4.5 years of restrictions.
- Competing with Zudio and Myntra in affordable fast fashion.
- Comeback enabled by partnership with Reliance Retail Ventures Ltd.
- Previously banned in June 2020 due to India-China border tensions.
- Operations integrated with Indian retail platforms, ensuring domestic infrastructure and data control.
- Approved by Ministry of Textiles, MeitY, and Ministry of Home Affairs.
